Design Brief
Make a proposal for a sustainable drinking vessel. Consider the use and the application of the company's materials and processing technology. Additionally, the use of contrasting materials, such as woods, metals and plastics, could be something to consider.
Key Research Insights
Mental Health:
73% of people have stress that severely impacts mental health.
Colour:
“Colour can serve as an antidote to today’s trying times in three ways: by calming us, by soothing us, and by offering some much needed positive energy”
Laurie Pressman: Vice-President - Pantone Color Institute.
Warm Drinks:
61% of adults can feel lonely. Warm sensations such as holding a warm drink can be a remedy for loneliness and anxiety, buffering negative emotions.
Visual Direction
The Process
Outcome
Comfort in a cup. The final product is a stylish cup and oak serving board. The cup's organic rounded form is designed to be cradled in both hands, the perfect cup for herbal teas and soups. With its subtle colour gradient, Cradle comes in three soothing tones; grey, blue and pink to help relax after long days.
The organic rounded form mirrors the organic forms in nature. Cradle provides a welcome interlude in a busy day.
